As was expected, Disney World rolled out a new price increase this morning. It featured the “seasonal / tiered / surge” pricing that people had been expecting (Disney calls it “Seasonal” pricing, so I guess that’s what I’ll go with), but (thankfully?) only applied that pricing structure to 1-day tickets. Multi-day tickets will continue to have the same prices throughout every day of the year. Here is an explanation of the new “seasonal” and multi-day pricing changes: (There will be more analysis and reaction coming in a separate post, later.) Seasonal Pricing Seasonal pricing is for single day tickets only and is based on a calendar that’s available when you choose to buy a single day ticket on Disney World’s website (the calendar currently only lists “seasons” through the end of 2016). It divides the entire calendar into 3 different “seasons”: Value, Regular, and Peak (and like Disney’s hotel “seasons”, they don’t align with traditional summer, spring, etc… seasons at all.) NOTE: As you might expect, you can use a higher tiered ticket for a lower tiered day (e.g., Peak Season ticket on a Value Season day), but you can’t go the other way around. Here is the breakdown for the Disney World price “seasons” for the rest of the year: February 28 through March 3 – Value March 4 through 10 – Regular March 11 through April 2 – Peak April 3 through May 26 – Regular May 27 through July 23 – Peak July 24 through August 21 – Regular August 22 through September 29 – Value September 30 through November 19 – Regular November 20 through November 27 – Peak November 28 through December 21 – Regular December 22 through December 31 – Peak Though I plan on writing about this more later, two things jump out […]