Disney’s Announcement Furthers the Convergence of Content Creation and Content Delivery

by John Ancillary, Commentary, Featured, Technology

NOTE: The following is a little outside of the normal realm of content here at *Rope Drop [dot] Net. Since every Disney site seems to be blindly reporting the news about Disney’s streaming service, however, I felt a little context was in order.

This week has been an interesting week for content models and content delivery. On Monday, Netflix purchased the intellectual portfolio of a comic creator Mark Millar.. In his usual, modest, humble approach to things, Millar likened the move to Disney’s purchase of Marvel back in 2009. Though I, obviously, don’t agree with that sentiment, the move is consistent with Netflix’s clear strategy of becoming a content creator and owner, not just a content delivery mechanism. See, e.g., Netflix’s commitment to spending $6 billion on original content in 2017. The same goes for, predominantly, tech companies Amazon and Apple, who have also made clear moves into the content ownership and content creation space.

With all of those moves by technology companies into the content creation and ownership space, is it any wonder that earlier today, Disney—a long term content creator and owner—announced that by 2019 it would stop distributing its movies via Netflix and start its own streaming service. It doesn’t take a rocket surgeon to see the clear trend of content creation and content delivery converging. Since Disney, unlike the tech companies discussed above, already has the content library (and the ability to produce new content), it needs to develop the technical side of things. That’s why the biggest news out of Disney’s announcement is probably its acquisition (for a cool $1.58 billion) of a majority interest in BAM Tech, one of the leading providers of video streaming on the web. Disney is now poised to use technology it owns to deliver its content (including ESPN content) directly to its consumers, without having to deal with some kind of technological middle man. After all, if Netflix, Apple, and Amazon are going to position themselves as silos of content delivered by their own respective technologies, shouldn’t Disney position itself to do the same thing?

Of course, the proliferation of streaming services with their own content silos might not be the best end game for consumers. Discussion has already started online as to how many streaming services we will need to subscribe to in order to watch the various content we’re interested in. With Disney throwing its hat in the ring today, my answer to that questions is: 1 more service than I thought I had to subscribe to yesterday.

Online Services Aren’t Easy and Disney Does Them Fairly Well

by John Commentary, Opinion

At 3am Eastern today, I–like many a technology geek–was loading and reloading the Apple Store on my existing iPhone in hopes of securing a new iPhone on next Friday’s launch day. The store was supposed to go live at 3:01am, but at 3:08am I was still getting the “check back soon” message that Apple puts up when it’s updating its store. People on Twitter were–justifiably–complaining about how frustrating things were. When I finally got into the store, I received a generic “unable to complete transaction at this time” error on 6 different attempts before my order went through on my phone (during which time I–unnecessarily–went to my computer as a backup, in case I was doing something wrong on my phone). A basic online order that should have probably been completed by 3:04am wrapped up at 3:37am.

When the process was completed, I tweeted about how much the whole experience made me long for Disney’s ADR system. I know there are differences in scale–orders of magnitude differences, probably–but, every day of the year Disney enables its ADR system at exactly 6:00am to allow thousands of people to make their 180-day reservations. Every day. I’ve gone through that process at least 25 times, sometimes making tens of reservations, and it usually works pretty well. The same goes for making new Fastpass+ selections, changing ADRs, and otherwise using My Disney Experience (these days, anyway).

Before you start sending me pictures of your Donald Duck error message (or Stitch in the rain), let me be clear: I am not saying Disney is perfect. I’ve had problems–sometimes very annoying and difficult to correct problems–using Disney’s web services, as I am sure many of you have. What I am trying to say, however, is that making web services which have to support the kind of activity that Disney and Apple receive through their websites and apps is hard. I know that from both my experience as a developer of them and as a consumer of them. Programing at this kind of scale isn’t easy–just ask Apple after last night–, but, overall, Disney does a pretty good job with it.

ASIDE (for people who care): I bought a 128GB Gold iPhone 7. I like a white screen, since it’s easier to find when I leave it on the coach or my dark furniture, and I prefer gold to silver or pink. I chose the in-store pickup option so I can get it first thing in the morning next Friday, and I bought it in the Apple Upgrade Program, since it’s kind of stupid not to.