Reacting to Disney World’s Annual Pass Price Increase

On an upcoming episode of the Mighty Men of Mouse podcast, I briefly discuss my thoughts on the price increase of Disney World annual passes. I frame those thoughts on the idea that they impact “people in Florida” at a much higher level than they impact Disney World guests at large. Thinking things through a bit more, I think my explanation on the podcast lacked some of the nuance that I intended to convey.

When people listen to my reasoning tomorrow, I would anticipate that one major criticism of my opinion is that I fail to account for the impact the price increase has on DVC members. Ultimately, I think is more a failure in my word choice than an actual point against my position. I should have said that the changes in annual pass pricing impact “people in Florida AND DVC MEMBERS” at a different level than it impacts other people who may purchase annual passes. My thoughts are the same for both groups.

The Yacht Club Lighthouse at Dusk
There’s a not of text on this page. I just kind of wanted to break it up. This is a picture of the Lighthouse at the Yacht Club.

My position (which I share with various other theme park commentators) is that Disney World has a certain, definitive capacity that, at peak times, is actually reached. Disney, therefore, has determined that if people who have the “option” of attending the park other times during the year (such as Florida residents and DVC members) want to attend at peak times, those people will pay a premium to do so. Basically, Disney is saying “if you want to take the spots that could go to a family making their only Disney World trip in 2 or 3 years, then you’re going to have to compensate us for that privilege.” I’m not saying thats “right” or “fair”, but it’s the decision that Disney appears to have made. (And it shouldn’t really be a surprise to DVC members who sometimes have to spend almost twice as many points to stay during Christmas as during September.)

A common attack on this pricing approach by Disney has been the idea that “Disney World is punishing its best customers.” I understand that position (and frankly, I would much rather pay the previous $535 to renew my annual pass than the new $635 (before tax)), but Disney has determined that attempting to funnel these “best” customers into non-peak seasons is a better economic strategy than trying to preserve the “loyalty” of certain repeat guests. Only time will tell if this strategy pays off, but I think it’s clear that the strategy is in place.

Lastly, I want to show some of the math that fueled my position that these prices had a disproportional impact on Florida residents and DVC members. As a non-Florida resident, non-DC member, it will cost me $676.28 (including tax) to renew my annual pass next year. Here are a couple of possible trip plans that Elyssa and I have for 2016, along with their combined prices for a Park Hopper pass:

  • Five Day Trip ($367.50) + 2 Two Day Trips ($257.30 * 2) = $882.10
  • Five Day Trip ($367.50) + Three Day Trip ($325) + Two Day Trip ($257.30) = $949.80
  • Five Day Trip ($367.50) + Four Day Trip ($367.50) = $735.00

Buying individual tickets for these trips still comes out to be more expensive than buying an annual pass, even without including the benefits like free parking, photopass downloads, and restaurant discounts that an annual pass provides. (Also, these ticket prices are almost surely going to go up next year, probably in February. At that point, these numbers will look even better.)

NOTE: All ticket prices were found using the lowest price available from the TouringPlans Ticket Calculator (And, yes, the 4 day and 5 day passes do cost the same according to that calculator)

In other words, as someone who is purchasing an annual pass as a way make multiple trips a year, I am still saving money versus buying individual trip tickets. (And also getting some benefits I’ve questioned the value of in the past.) That said, there’s a good chance that I “make up” some of the difference in my annual pass renewal price by having an extra meal or two offsite during those visits (Always feel free to let me know if you want to meet up with Elyssa and me for some G-Mac and Cheese).

In summary, I stand by my position that the annual price increase impacts certain types of guests (Floridian residents and DVC members) more than it impacts regular Disney World travelers, but I wanted to “show my work” a little more than I did when I made those statements on the (soon to be released) podcast.

New TouringPlans Article – Managing Disney Gift Cards

My latest TouringPlans article, Paying Your Way – Managing Disney Gift Cards is now up. It’s not as “high concept” as some of my other posts, but contains some practical advice on how to manage your Disney gift cards. Here’s the intro:

With Epcot’s International Food & Wine Festival underway, you are almost guaranteed to see various articles and message board threads suggesting you buy a Disney gift card to purchase your items (Food & Wine even offers special, smaller gift cards that come with an elastic wristlet so the card is always available for easy payment). That makes now the perfect time to discuss how to best manage your Disney gift cards and add a bit of an update to Laurel’s write-up about gift cards from last year.

You can find the whole article over on the TouringPlans blog.

Kivus Family Magic Box
Kivus Family Magic Box

Changes to Disney World’s Annual Pass, Parking, and Tables in Wonderland Pricing

As first reported by WDW News Today, Disney World has changed the Annual Pass pricing structure, effective immediately.

Annual Pass Box
Annual Pass Box

For Non-Florida residents, the Annual Passes now come in two options: “Platinum Plus” and “Platinum”. Both passes include admission to all 4 parks (with park hopper privileges), free parking (which has been raised from $17 to $20 per day) and photopass downloads (a new addition this year). The Platinum Plus option also includes admission to Disney’s waterparks, ESPN Wide World of Sports, and the Oak Trail golf course. There are also a number of changes to the Florida resident pass options ,which can be seen at WDW News Today and TouringPlans. These changes include new “Gold” and “Silver” options that include certain blackout dates, and could possibly point to the tiered pricing structure that we have seen hints of over the past couple of months.

Looking at the numbers, renewing my annual pass as a new “Platinum Pass” is going to cost $102.24 more this year than it did last year (including tax). I had assumed that the amount would be closer to a $50 increase, but I can (kind of) stomach the larger increase because of the inclusion of Photopass downloads as part of the pass (especially since I have previously said that I don’t think Memory Maker is worth its cost.)

In a related move, Disney has increased the cost of Tables in Wonderland by $50 for annual pass and DVC members. Translated, this means that you have to spend $750 in food at Disney World in a given year to break even on your Tables in Wonderland purchase (up from $500 a year.) Based on Elyssa’s and my eating habits on our Disney World visits, this price increase might mean we will no longer be purchasing Tables in Wonderland.

Rope Drop [dot] Net Interview – Sharla Manglass

I like to think of myself as a “knowledgeable” Disney fan. That said, I don’t mind a little help when I’m planning my Disney vacations. For the past fews years, my vacation planner of choice has been Sharla Manglass of MEI-Travel.

A couple of the people Sharla works with to help make your vacation magical (Photo courtesy of Sharla)
A couple of the people Sharla works with to help make your vacation magical (Photo courtesy of Sharla)

I will get into more details about how I’ve worked with Sharla in the wrap-up section of this post, but, first, let’s get to the good part: (As always, my questions are bolded and Sharla’s answers immediately follow. Minor edits were made for readability, but all efforts were made to keep the content of the questions and answer as is.)

How did you become a Disney travel planner?

Growing up I was always a Disney fan. I went to Walt Disney World a couple of times and Disneyland once in college, but it wasn’t until my honeymoon in 2004 (where we did a cruise and the parks) that I truly fell in love with all things Disney. I was working in a non-profit job and loved it, and had a lot of flexibility with vacations to visit as often as possible.

After several more years I decided to leave my job and pursue a career with Disney in some aspect. For me, it seemed the best thing to do was to become a travel planner. After researching several travel agencies it seemed that Mouse Fan Travel would be the best fit; what I liked most about it was that we were free to book Disney as well as non-Disney travel and that seemed to appeal to most people. Six years later here I am. It’s by far the most rewarding job I’ve ever had in terms of seeing the magic. I love helping people’s dreams come true!

With all those trips to Disney World and Disneyland before you became a travel agent, did you find that you had to learn many “new” things in order to help your clients?

She's not just a planner, she's also a fan (Photo Courtesy of Sharla)
She’s not just a planner, she’s also a fan (Photo Courtesy of Sharla)

There is a big difference in being a Disney fan vs. being a salesperson. The Disney fan in me is what got me started, but the salesperson is something I had to learn about (and still learn) as I go. Just because you know a lot about Disney doesn’t mean you know how to sell. And, of course, you have to know the rules and regulations Disney puts forth. That meant I needed to learn both Disney’s sales techniques and their various policies (especially when it came to cruises and Adventures by Disney trips).

How do you keep up to date on the new developments at Disney parks, cruises, etc…?

I keep up with the products in several ways- one, the College of Disney Knowledge has refresher courses that we have to take yearly, and, two, as often as I can I do an Agent Education Program (I just did one at Disneyland in August).

I am also a big fan of several Disney Fan sites (blog.touringplans.com is my current favorite) and I rely on various social media pages as well.

How do you leverage your Disney-related knowledge to help your clients? I assume you can help people who are unfamiliar with taking Disney vacations, but how do you help someone who already reads TouringPlans or is otherwise “well versed” in Disney trips?

I like to think I help my clients as much as they need it. For people who know little to nothing about planning a Disney vacation, I might walk them through the whole process. This could include making suggestions on where to eat and securing ADRs for those places, setting up and configuring My Disney Experience (especially linking together reservations for multiple families), suggesting and securing FastPass+ reservations, etc…

Sometimes, dealing with clients can be a bear (Sharla's picture, John's joke)
Sometimes, dealing with clients can be a bear (Sharla’s picture, John’s joke)

For people who have more experience, it’s a balance between doing what my clients ask me and making sure that that they have the right information. Even though there’s a lot of information about Disney available, some of it might be out of date or just plain wrong. I try to, at a minimum, direct people to the right information so that they can plan their vacation. Even with people who know pretty much what they want, I still suggest special ideas that they may not have done, such as a tour or celebration (like a carriage ride for an anniversary couple.) (Ed. Note: John, take me on a carriage ride!) I also review the latest discounts to make sure there isn’t a better rate for someone’s existing reservation (often this means checking daily for different deals and configurations based on what exactly Disney is offering.) For example, we have special “group rates” for events (including most runDisney races, as well as other various group events throughout the year), and, in general, our group prices are quite a bit lower than what Disney has available.

I also handle last minute travel issues. This is one of the toughest tasks, because I am limited to what Disney’s currently has available, however, Disney is amazing at working with people. It’s sometimes a matter of who you talk to and what they can do, but in most cases my main job is to reassure the client.

Is there any aspect of your job that surprised you?

I’m not sure how to phrase it, but sometimes I end up playing things like a marriage counselor or a shoulder to cry on. Again, I don’t know how exactly to say it, but it’s been the most surprising thing of this job. Clients will call me because they are trying to “save” their marriage with one last trip, or because they can no longer go on the trip because of legal issues with custody… It can be difficult, but I have always thought that my job is about listening to what it is that my clients need.

Wrap-up

First, I want to thank Sharla for taking time out of her day to talk to me. One of my goals in starting this site was to be able to point people to good resources for Disney information and Sharla is nothing if not that.

Second, I’ll address a question that you may have: this interview was something I requested of Sharla. I don’t get any commission, kick back, or anything of that nature if you use her, MEI, or any other Disney vacation planner. I use her because I think she’s good at her job and, frankly, I’d prefer to email her and say “Book me the best rate you can find for dates x-y at a a Crescent Lake hotel” than do all that stuff myself. She may come back with “I can do the Beach CLub at this amount” or she may say “I know you wanted Crescent Lake, but there’s a super good discount right now at this other place, do you want to try that?”. She gives me exactly what I want from someone booking my vacation.

Third, a question I get a lot when I say that I use a Disney travel agent is “how much does that cost?” It’s difficult to explain, but (most) Disney vacation planners cost nothing (at least the ones I’ve used, including Sharla.) Basically, Disney bakes a “planner commission” into its rates. If you book your travel through an outside travel planner like Sharla, then the person gets the commission part of the rate. If you book your travel through Disney, then Disney keeps the “commission” part of the rate. You pay the same rate whichever way you go, though I’ve found that third-party vacation planners are much better about looking for the “best” rate for you than the people you speak with when you call Disney directly.

Finally, I’ll end with story about why I’ve continued to use Sharla for my travel. When Elyssa and I had a life changing experience last year, we were literally on our way to Disney World to run in a runDisney race. At one point, in between doctor conversations and MRIs, I emailed Sharla and said “I’m in a hospital in South Carolina, we’re going to have to turn around. Cancel everything as best you can.” Though I didn’t see her email response until much later, Sharla handled everything. She cancelled my reservation (including getting a refund of my deposit, even though it was a “day of” check-in), cancelled my ADRs and other bookings, and, generally, helped me clear something off my plate so I could be with Elyssa. Again, it was the exact kind of help I needed at that moment. Why would I book my Disney vacations any other way?

If you want to get in touch with Sharla, her email address is [email protected]. You can also find her full contact information at MEItravel.com

Your First Visit’s 2017 Walt Disney World Season Projections

For those of us who like to plan far, far in advance, Dave Shute of Your First Visit has posted his projections for Disney World’s 2017 pricing “seasons”. If you’ve been following Walt Disney World pricing for any length of time, you know that Disney World’s seasons don’t really parallel the traditional “spring, summer, fall, winter” calendar. Thankfully, Dave’s post gives us some early indications about when prices at Disney World might be at their highest and lowest.

This information might be especially interesting if there is a Mighty Men of Mouse Listener Vacation in October 2017. According to Dave’s analysis, the end of October (starting with October 15th) might end up having Deluxe Resort prices only 6% higher than the lowest prices of the year.